You wouldn’t post your wedding invitation to your Facebook news feed when you’re only inviting 200 people. So why would you serve display ads to 10,000 addresses when you only really care about 10?
Traditional display advertising typically geo-targets at the ZIP Code level, which means your ads reach about 7,500 – 10,000 addresses, even though you’re really only interested in a small segment of that population. With Lean Media, you can geo-target at the individual consumer level*, allowing for more granular segmentation, greater engagement, and more money back in your pocket.
Through IP intelligence, we have access to 99.9% of the world’s IP addresses, and when we map that data with our multi-sourced US consumer database, we can target at an incredibly specific level while still remaining privacy compliant.
*Lean Media respects consumer privacy. To remain compliant, we target at the individual level but deliver online display ads at a ZIP + 4 level (approximately 7-10 houses).
Ready to learn more about the unique benefits of addressable display advertising and how you can deliver your message to a unique audience?Schedule a Call