As the Internet has matured, people have become a lot more open about what they’re willing to share. For brands and advertisers, this is great news.
But consumers are not their devices. A laptop can move seamlessly from work, to the living room to the beach house. An individual, less so. Based on location, their mindset changes. The same exec that was interested in an ad for a business seminar at 3:00 probably couldn’t care less at 9:00pm. For brands and advertisers, this is horrible news. They’re blowing impressions (and budget) on irrelevant ad placement.
Lean Media provides cookieless audience targeting for online display advertising that uses consumer psychographic, demographic and behavioral insights combined with cutting edge geo-targeting technology to increase engagement and reduce waste. By taking advantage of our multi-sourced consumer insights database, you can target individual consumers or consumer types and deliver your message to specific homes or offices – across devices – to make sure the right people are seeing the right message when they’re in the right mindset to buy.
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