Connecting the Dots for OTT & CTV Media Buying
The OTT advertising ecosystem is complex, fragmented, and rapidly evolving. Understanding the overall landscape and different buying approaches can help advertisers optimize access to audiences and supply.
The media and technology landscape of OTT video content is becoming more and more fragmented. Learn how advertisers can better understand OTT supply to gain confidence and control with OTT media buying.
- Open Web Programmatic vs. Private Direct
- OTT Devices, Platforms, and Content Distribution
- Audience Reach and Supply exclusivity
- Impact on Measurement and Performance
Looking for a Programmatic Partner?
Contact us to see how Lean Media can help you with your next media buy.
FREQUENTLY ASKED QUESTIONS
Programmatic advertising is the process of using software and marketplaces to automate the buying and selling of digital ad placements.
Programmatic ad placements include display ads, video ads, social channel ads, audio ads, native ads, connected TV ads and digital-out-of-home ads.
Programmatic marketing and advertising is right for businesses looking to increase brand awareness of their products or services and need access to more niche audience data than other digital advertising types can provide.
Lean Media specializes in curating highly niche audience data with a focus on agriculture and rural America. Our industries served include crop science, machine manufacturing, power tools, workwear and all other agribusiness sectors.
Lean Media is an audience-first programmatic agency, which means we focus on building niche audiences first and then provide solutions for businesses that target those audiences. We know rural America, and we work with companies that need a unique level of access to farmers and the working class.