Connecting the Dots for OTT & CTV Media Buying

The OTT advertising ecosystem is complex, fragmented, and rapidly evolving. Understanding the overall landscape and different buying approaches can help advertisers optimize access to audiences and supply.

Download the White Paper
OUR SERVICES
Programmatic Advertising Services
LEARN MORE
Lean Media’s programmatic advertising services give you more ways to make meaningful connections with prospective customers across multiple formats: Display, Audio, Native, DOOH, Video and Connected TV.
Our audience-first approach helps you target the right people across the devices they use every day, resulting in greater access and more consistent exposure for your brand.
The media and technology landscape of OTT video content is becoming more and more fragmented. Learn how advertisers can better understand OTT supply to gain confidence and control with OTT media buying.
  • Open Web Programmatic vs. Private Direct
  • OTT Devices, Platforms, and Content Distribution
  • Audience Reach and Supply exclusivity
  • Impact on Measurement and Performance

Looking for a Programmatic Partner?

Contact us to see how Lean Media can help you with your next media buy.

    CLIENTS WE’VE HELPED

    FREQUENTLY ASKED QUESTIONS

    1. WHAT IS PROGRAMMING ADVERTISING?

    Programmatic advertising is the process of using software and marketplaces to automate the buying and selling of digital ad placements.

    2. WHAT ARE THE TYPES OF PROGRAMMATIC AD PLACEMENTS?

    Programmatic ad placements include display ads, video ads, social channel ads, audio ads, native ads, connected TV ads and digital-out-of-home ads.

    3. WHO IS PROGRAMMATIC MARKETING RIGHT FOR?

    Programmatic marketing and advertising is right for businesses looking to increase brand awareness of their products or services and need access to more niche audience data than other digital advertising types can provide.

    4. WHAT INDUSTRIES DOES LEAN MEDIA SERVE?

    Lean Media specializes in curating highly niche audience data with a focus on agriculture and rural America. Our industries served include crop science, machine manufacturing, power tools, workwear and all other agribusiness sectors.

    5. WHAT SEPARATES LEAN MEDIA FROM OTHER PROGRAMMATIC PROVIDERS?

    Lean Media is an audience-first programmatic agency, which means we focus on building niche audiences first and then provide solutions for businesses that target those audiences. We know rural America, and we work with companies that need a unique level of access to farmers and the working class.