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The Effectiveness of Authentic Cues in Advertising In the past, branding was a one-way broadcast; companies projected a carefully curated message designed to convey the perfect brand image. [...]

There comes a point in your career when you know exactly how you win – how you open doors, build relationships, and close meaningful business. The question is whether you’re in an [...]

Regaining Control: Buying Programmatic Ad Space With Attention in Mind We’ve established two uncomfortable truths in this series: first, an ad cannot influence a consumer if it isn’t noticed. And [...]

The Incentive Problem Fueling Attention-poor Ad Placements Our first article in this series explained that human attention on ads is simple in theory but clouded by programmatic complexity in [...]

Reframing Attention in Programmatic Advertising Winning an audience’s attention is fundamental to advertising. But the uncomfortable part is this: in open-web programmatic, campaigns can look [...]