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Reframing Attention in Programmatic Advertising Winning an audience’s attention is fundamental to advertising. But the uncomfortable part is this: in open-web programmatic, campaigns can look [...]

Contextual targeting has been around for decades, but it’s experiencing a resurgence—and for good reason. With the changing tides of data privacy, contextual targeting is an effective option for [...]

The Growth of pDOOH Out-of-home advertising has been around for centuries. As technology has evolved, new solutions have arisen and capabilities expanded. Digital out-of-home, or DOOH, allowed [...]