Campaign planning

Smart planning ensures that execution aligns with your campaign goals. The result: greater insights and more meaningful results.

The Planning Process

  • Discovery

    Understand audience segments, the customer journey, desired business outcomes and creative messaging to determine campaign goals.

  • KPIs

    Define KPIs that align with campaign goals.

  • Framing

    Determine budgets and campaign flighting.

  • Tactics and Specs

    Targeting and media mix techniques such as geofencing, ad types, ad formats, device targeting, inventory type, contextual and brand safety.

  • Architecture

    Design campaign hierarchy to support goals, tactics and reporting requirements.

Details covered in the campaign planning process

Audience Segmentation


Scale Forecasting


Reach and frequency

Ad Type and Format

Reach and frequency

Brand Safety

Device targeting

Ready to Learn More?

Speak with a Lean Media campaign planner to see how our audience-first approach to programmatic advertising can work for your ad campaigns.