Audience Targeting

Audience-first programmatic helps advertisers looking to extend their reach beyond traditional channels.


Target farm owners and operators with custom audience segmentation by location, crop, acreage, cattle type, and herd size.

Rural Lifestyle

Interest and behavioral-based data combined with urban/rural classifications to target rural lifestyles at the household or individual level.

Audience-first Approach

In isolation, contextual based targeting only reaches audiences in a specific mode or mindset. “Audience-first” focuses on targeting the right people across the devices they use resulting in greater access to your audiences and more consistent exposure for your brand.

Audience Data Activation

Key characteristics and segmentation by farm, household, and individual

Location Data

Rural location segmentation and geolocation

First-party Data

Custom website, CRM, and email list retargeting programs

Ready to Learn More?

Speak with a Lean Media campaign planner to see how our audience-first approach to programmatic advertising can work for your ad campaigns.