Insights

The Effectiveness of Authentic Cues in Advertising In the past, branding was a one-way broadcast; companies projected a carefully curated message designed to convey the perfect brand image. [...]

Regaining Control: Buying Programmatic Ad Space With Attention in Mind We’ve established two uncomfortable truths in this series: first, an ad cannot influence a consumer if it isn’t noticed. And [...]

The Incentive Problem Fueling Attention-poor Ad Placements Our first article in this series explained that human attention on ads is simple in theory but clouded by programmatic complexity in [...]

Reframing Attention in Programmatic Advertising Winning an audience’s attention is fundamental to advertising. But the uncomfortable part is this: in open-web programmatic, campaigns can look [...]

According to estimates, 82.1 million Americans pay for on-demand music streaming and based on a report by Insider Intelligence, there are expected to be more than 144 million monthly podcast [...]

Contextual targeting has been around for decades, but it’s experiencing a resurgence—and for good reason. With the changing tides of data privacy, contextual targeting is an effective option for [...]

The Growth of pDOOH Out-of-home advertising has been around for centuries. As technology has evolved, new solutions have arisen and capabilities expanded. Digital out-of-home, or DOOH, allowed [...]

Top-of-funnel marketing focuses on building awareness and generating demand. At this stage, consumers are still identifying their challenges and pain points. They’re formulating the questions [...]

The State of OTT Gone are the days when Americans only had network and cable channels to choose from when deciding what to watch. Today, anyone with an internet connection can access [...]

Display advertising is only as effective as the way you use it. Always ask yourself these five questions before launching any new display campaign. Display ads can be an extremely powerful tool [...]