Connecting the Dots for OTT & CTV Media Buying
As new streaming services pop up, content is becoming more fragmented and the availability of content shifts. Ad supply (and access to it) is constantly changing. Which content and ad supply advertisers can get access to can change overnight.
The result: advertisers and agencies struggle to keep up.
Download our whitepaper to learn how advertisers can better understand OTT supply to gain confidence and control with OTT media buying.