Measurement
Transparency and Rich Data for Deeper—More Meaningful Insights
Campaign Reporting Tailored to Your Campaign Objectives and KPIs
We focus on metrics beyond the click and gather key data points regarding the reach, viewability, and overall quality of your ad placements. At every stage of the process, we provide relevant, granular metrics that align with your campaign objectives, tracking brand awareness metrics such as website engagement, as well as direct response metrics for conversion optimization.
Delivery
Raw performance metrics are important but transparency in ad impression delivery provides confidence that your KPIs are meaningful. A clear understanding of where, how and when your campaign’s ad impressions occurred can ensure that your advertising tactics are being executed in alignment with the campaign strategies and objectives.Ad Creatives
Versions – Types – Formats – Sizes
Inventory
Sites – Site categories – Placement Specs
Device & Environment
Device Type – Browser – In-app – Video Player Specs
Location
Country – State – City – Zip – DMA
Day-Parting
Day of Week – Hour of Day
Performance
In-view Rate – Video Completion Rate – Conversion metrics – CTR – Reach
Quality
Brand Safety – Fraud and Invalid Traffic Protection – Premium Publishers – Programmatic Direct – Video Quality Control
Ready to Learn More?
Speak with a Lean Media campaign planner to see how our audience-first approach to programmatic advertising can work for your ad campaigns.
