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Programmatic Advertising

 How to Overcome the Challenges in Digital Audio Advertising
By leanmedia
In Programmatic Advertising
Posted February 24, 2023

How to Overcome the Challenges in Digital Audio Advertising

According to estimates, 82.1 million Americans pay for on-demand music streaming and based on a report by Insider Intelligence, there are expected to be more than 144 million monthly podcast [...]

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 Adding Contextual Targeting to Your Advertising Playbook
By Matt Jeter
In Programmatic Advertising
Posted December 29, 2022

Adding Contextual Targeting to Your Advertising Playbook

Contextual targeting has been around for decades, but it’s experiencing a resurgence—and for good reason. With the changing tides of data privacy, contextual targeting is an effective option for [...]

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 Leveling Up Your OOH Efforts With Programmatic DOOH
By Matt Jeter
In Programmatic Advertising
Posted December 19, 2022

Leveling Up Your OOH Efforts With Programmatic DOOH

The Growth of pDOOH Out-of-home advertising has been around for centuries. As technology has evolved, new solutions have arisen and capabilities expanded. Digital out-of-home, or DOOH, allowed [...]

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